The Bulletproof difference
We challenge nutrition norms to create products that help you feel your best.
Nutrition. Reimagined.
We’re reinventing what it means to fuel your mind and body.
Our purpose
At Bulletproof, we believe that the right nutrients can help you tap into your potential and feel your best every day. We create products that fuel your path to greatness.
Rigorously selected
We only use high-quality, clean ingredients, not GMOs, soy or artificial fillers. We make no compromises when it comes to quality nutrition.
Mind-body nutrition
Our products have an impact that your mind and body will feel. That’s because our approach to nutrition prioritizes holistic health, from energy to mood.
Science-backed
We’re students of nutrition. We use traditional and science-backed ingredients to develop products you won’t find anywhere else.
Rigorously selected
We only use high-quality, clean ingredients, not GMOs, soy or artificial fillers. We make no compromises when it comes to quality nutrition.
Mind-body nutrition
Our products have an impact that your mind and body will feel. That’s because our approach to nutrition prioritizes holistic health, from energy to mood.
Science-backed
We’re students of nutrition. We use traditional and science-backed ingredients to develop products you won’t find anywhere else.
Our products
We provide clean coffee, keto-friendly snacks and proven supplements made with carefully selected ingredients.
Soy-Free
Dye-Free
Gluten-Free
Non-GMO
Our story
In 2011, Bulletproof founder Dave Asprey introduced Bulletproof Coffee: a blend of coffee, MCT oil and grass-fed butter. It embraced quality fats for sustained energy—and challenged everything we knew about nutrition. Taking charge of your health starts with taking charge of how you feel. That’s why Bulletproof creates products that power your mind, fuel your body and help unleash your limitless potential.
Learn more about Bulletproof Coffee
Our values
At Bulletproof, our company values shape everything we say and do.
Compassionate Directness
Agility
Authentic to Purpose and Ourselves
Intelligent Risk Taking
Getting started
Get in touch
Our headquarters:
1012 1st Ave Suite 400, Seattle, WA 98104
Press:
press@bulletproof.com