Our Company Values

Our Company Values

At Bulletproof, our company values shape everything we say and do. Actions speak louder than words. That’s why we live our values each and every day, from the way we innovate to the way we interact with each other. Here’s what we stand for at Bulletproof:

Compassionate directness

We communicate directly, honestly and transparently. We don’t withhold or dilute thoughts, ideas or feedback that can impact company culture and business operations. We’re emotionally intelligent critical thinkers who believe in empathy and kindness. Above all, we are considerate of others.


We succeed as individuals and as an organization when we’re open to change and able to take quick action. We empower our teams to adapt strategies in real-time to drive results.

Authentic to mission and ourselves

Every decision we make must remain true to our purpose: to unleash your limitless potential. We welcome and embrace all forms of diversity, including but not limited to diverse backgrounds, experiences and thoughts. We encourage self-expression and serve as living proof of what Bulletproof stands for. We also prioritize our own physical and mental wellness, allowing us to show up as our best selves.

Intelligent risk-taking

We push boundaries and take risks using pragmatic thought, insight and problem-solving. When we make mistakes, we own them and turn them into guideposts for future success. We support each other to solve issues, and we celebrate together.

Our values drive our work, what we stand for and how we do things. Want to join the Bulletproof team? Check out our Careers page.

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